The Goal of this summer 2017 campaign was to create a package of social images to promote the "elevated" cocktail experience of premium Tequila brand Avion by shooting at Surf Lodge Bar and Restaurant in Montauk's and distribute the images throughout various social platforms throughout the season.
Goal of this Winter 2015 campaign was to document as bike-messenger brand ambassadors as they distributed Reebok Violators throughout New York City to Influencers in the Apparel and Media industries.
Ryan has been contracted by The Fader on numerous occasions to document the excitement of their brand activations: The Fader Fort at SXSW and CMJ Festivals, standalone live events at the Rubber Tracks studio in Brooklyn, and Analog Migration.
Content created for Fader has been used on their social media, for press distribution, event recaps both internally and in Fader Magazine as well as shared with sponsor partners such as Sol Republic, Vitamin Water, Microsoft, Budweiser, Bushmills, Goose Island Breweries and many more.
Red Bull spearheads many initiatives, Ryan has worked most prominently with the Sound Select program which providing opportunities to Sound Select Artists at localized events curated by tastemakers throughout the national campaign. Part of that program is for photographers like Ryan to provide the professional photographic treatment to create media for their future promotional purposes.
Images taken on assignment for Red Bull have also been used in various social media channels such as Twitter, Instagram, and Red Bull sponsored articles. The images have also been used to syndicate to third party outlets for further brand awareness.
Ryan has been published in SPIN as early as 2009 in the printed editions of the now-defunct Magazine and his work has been featured in dozens of Spin.com photo-galleries, including several stand-out "soundcheck" photos in the groundbreaking "SPIN Play" iPad App.
More recently he has been contracted by SpinMedia for in-house documentation of SPIN Media events documenting the live experience in tandem with vendor brand activation, merging exciting content with a naturalistic sponsor presence with brands such as Diet Coke, and Microsoft and Hilton.
Since 2008 Ryan has worked on commission with Arts>Brookfield documenting art events for social media content as well as in print marketing and in Out of Home (OOH) installations. Ryan has been responsible for representing many of Arts>Brookfield's public Initiatives including multiple years documenting Graceful Ice, an Ice Carving activation at Grace Plaza, as well as collaborations with Third Rail Projects, The Ecstatic Music Festival at Brookfield Place, and others. He has documented every year of the Lowdown Hudson Blues Festival with performances by artists such as B.B. King, Neko Case, Los Lobos, Buddy Guy, and Alejandro Escovedo.
Brookfield has used Ryan's Images in site-specific advertising, Arts>Brookfield website graphics, and in brochures flyers and other printed marketing materials as well as Facebook galleries, Instagram postings and Twitter notifications.
For the 2008-2013 seasons Ryan was exclusively contracted as House Photographer for the Celebrate Brooklyn! summer concert series presented by BRIC Each year from May to August, Ryan was responsible for documenting the seasons's 30+ free-to-the-public and paid benefit events.
Ryan's images were used for social media content, press-distribution and marketing collateral utilized through close collaboration with BRIC's graphic designers, creating promotional material for each consecutive season. With the opening of new multi-purpose venue BRIC House, in Downtown Brooklyn, Ryan has been hired to document many of the new cultural events happening at the heart of the organization
Ryan has worked with Bowery Presents special events team to help document some of the special custom event installations for their institutional clients for Television Upfronts, Collegiate Fundraisers, and Special Experiential activations with Clients like Adult Swim, Lehigh University, BBC America, Target and SONOS.
Launched in July 2009, the Hudson Square Connection, represents a neighborhood home to over 40,000 people working in advertising, design, media, communications and other cutting edge businesses. the Business Improvement District (BID) attempts to establish the Hudson Square neighborhood on the map while improving local traffic congestion, beautifying and enlivening the streets, and re-enforcing a socially, culturally and environmentally connected community. Ryan's role in his assignments since the BID's inception is to capture the spirit and innovation thriving in the neighborhood as well as documenting community events and art activations for use in print and web marketing collateral and internal presentations.